54 Posts

How to Create an Effective CRM Strategy That Will Actually Work

Most companies have a customer relationship management (CRM) system in place, but they are really struggling to keep it updated and using it effectively to work for them. I hear all too often from...

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How to Improve your Customer Satisfaction and Turn Them Into Promoters

Customer retention plays a big role in a business' success. Having happy customers means having repeat business and promoters of your company that might refer you to new potential clients, and get...

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How To Plan and Execute a Successful Inbound Marketing Strategy


Since 2006, inbound marketing has been the most effective method for doing business online. Instead of buying ads, cold calling, sending emails to bought, unsegmented email lists and praying for...

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What is Inbound Marketing?

Since 2006, inbound marketing has been the most effective method for doing business online. According to the State of Inbound report, the reason for this is that it generates 3x more leads than...

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Can Online and Offline Marketing Work Together?

I was recently asked this question by someone I was trying to explain online marketing to. It is a very interesting question if you think about it, as the world seems to be going more and more...

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Exhibitions and Trade Fairs: Effective or Not?

With the advent of online marketing, one might wonder whether exhibitions and trade fairs are still relevant and effective today. With all this technology, it's easy enough to hide behind our...

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21 Clever Exhibition Ideas to Get More People to Your Stand

After all the work and the effort you put into planning your exhibition, you now want to make sure a large amount of people will come onto your stand and engage with you and your brand.

Here are...

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5 Questions You Need to Ask Yourself When Organising an Exhibition


Exhibitions are a powerful marketing tool that give businesses the opportunity for hands-on product demostrations, market research and face-to-face interactions with customers, new prospects...

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Are You Due a Holiday? The Why and How to Switch Off From Work

How many times have you gone back home and could not stop thinking about work? No matter how hard we try, sometimes leaving our anxieties and issues at work seems like an impossible mission, and...

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We know how to get to a zero inbox every day (and keep it there)

Doesn't it always feel that the more you try and reply to your emails or delete them, the fuller your inbox always seems? By the time you manage to get through one email, 2 others have appeared...

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