The B2B Marketing Strategy Handbook
A must-read for all B2B leaders
We've distilled our experience creating successful strategic marketing plans for B2B organisations into a practical handbook. See challenges with a different outlook and have a strong goal- and strategy-centric framework to use.
Creating a strong strategy requires a willingness to challenge preconceptions, ask the hard questions and dig deep into both your business and target audience.
Ideal if you're...
Directors working in in a B2B organisation, professional services company or scale-up business, including: