SECTION BACKGROUND SETTINGS
Free Guide
The B2B Marketing Strategy Handbook
A must-read for all B2B leaders
We've distilled our experience creating successful strategic marketing plans for B2B organisations into a practical handbook. See challenges with a different outlook and have a strong goal- and strategy-centric framework to use.
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Creating a strong strategy requires a willingness to challenge preconceptions, ask the hard questions and dig deep into both your business and target audience.
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What it means to be truly strategic with your business growth activity and why it is important
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Why the traditional sales funnel is broken and how to fix it
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Calculating your customer acquisition cost and determine a sales and marketing budget and measure true ROI
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The ORBIT framework and how it can help you with all your marketing strategies and plans
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The value of thought leadership for B2B What are the B2B2B and B2B2C models and what they mean for marketing
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How to increase customer loyalty and retention
Ideal if you're...
Directors working in in a B2B organisation, professional services company or scale-up business, including:
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Chief Marketing Officers
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CEO's
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