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Resources / The Sapient

Learn how to shape sales and marketing strategies and make your company remarkable

Sales Enablement 7 Min Read

Flipping the B2B Sales Funnel

We all know how the typical B2B sales funnel looks like, even though the way the sections are divided tends to vary slightly....

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Strategy 8 Min Read

How to develop a B2B strategic marketing plan [FREE HANDBOOK]

Are you a B2B leader? We find time and time again that even the most well-seasoned B2B directors and marketers fall into the...
Strategy 12 Min Read

Marketing with numbers – How to increase your ROI on marketing

ROI is the holy grail of marketing. No, we don't think we are overstating this one, as it is the number 1 thing marketing...
Remarkability 16 Min Read

The 8 principles of remarkability - how to stand out from the competition

Remarkability is something we at Purple Frog talk about all the time. It's what we teach our clients to think about and what we...
Inbound Marketing 17 Min Read

The complete guide to buyer personas –Why, what and how to create them

You know your target audience, so why do you need to know what a business persona is and more importantly, why do you need to...
Strategy 35 Min Read

Marketing for solicitors:15 strategies and ideas to grow

As a solicitors' firm, you can probably resonate with this scenario: you’re rushed off your feet, with work coming out of your...
Website Conversions 10 Min Read

"CRO blimey!": what even is Conversion Rate Optimisation?

Excuse the dreadful pun; I needed a way to shoehorn (a cockney) Dick Van Dyke into the hero! But let's not get bogged down in...
Website Visibility 9 Min Read

Another Google Tweak: how will longer snippets affect my website?

Like the terror-stricken Kevin McCallister here, you too could be forgiven for turning round and hiding under the bed covers...
Website Visibility 11 Min Read

An SEO Marketing Case Study: a success story of epic proportions

SEO? Exciting? Surely they're mutually exclusive I hear you wail (I imagine you're wailing anyway, but perhaps not!). Well in...