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Resources / The Sapient

Learn how to shape sales and marketing strategies and make your company remarkable

Strategy 15 Min Read

An introduction into User Journey's

If your website users don't have a path to follow they will get lost. Just imagine how many potential customers are now talking...

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Creative Marketing 5 Min Read

The Path Less Travelled

What have walking a coastal path and marketing your business got in common? Probably more than you think…
Strategy 5 Min Read

Mind the Abyss

The black hole of strategic thinking, the activation abyss. Don't let it suck you in and you will be way ahead of your...
Creative Marketing 4 Min Read

Beyond Beige: Crafting a Brand That Alpacas Might Notice (If They Cared)

You might not want to attract Alpacas, but should you be one?
Creative Marketing 4 Min Read

Be More Toddler

At the end of one of our team meetings Marie announced that we were a just a bunch of toddlers! Most businesses might think of...
User Experience 10 Min Read

Is your website data suffering from survivorship bias?

In marketing, data is everywhere. Every move you make is determined (or at least should be!) by data you have managed to get...
Sales Enablement 7 Min Read

Flipping the B2B Sales Funnel

We all know how the typical B2B sales funnel looks like, even though the way the sections are divided tends to vary slightly....
Strategy 8 Min Read

How to develop a B2B strategic marketing plan [FREE HANDBOOK]

Are you a B2B leader? We find time and time again that even the most well-seasoned B2B directors and marketers fall into the...
Strategy 12 Min Read

Marketing with numbers – How to increase your ROI on marketing

ROI is the holy grail of marketing. No, we don't think we are overstating this one, as it is the number 1 thing marketing...