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Resources / The Sapient

Blog topic
Inbound Marketing

Inbound Marketing 17 Min Read

The complete guide to buyer personas –Why, what and how to create them

You know your target audience, so why do you need to know what a business persona is and more importantly, why do you need to...

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Inbound Marketing 11 Min Read

Why Should I Use Inbound Marketing?

Since 2006, inbound marketing has been the most effective method for doing business online, this is because it generates 3x...
Inbound Marketing 9 Min Read

Professional Services Marketing: How to Run an Inbound Marketing Campaign

I have said time and time again that marketing strategies in the professional services sector need to change. It really is our...
Inbound Marketing 8 Min Read

How to do a content audit of your website

Are you one of those companies that produce and publish lots of content but is not sure what the results of it are? Then it's...
Inbound Marketing 9 Min Read

7 free online courses every marketer should do

Knowledge is power. We've all heard that one, and I don't think there is anyone on this planet who would disagree with this...
Inbound Marketing 7 Min Read

5 Content Formats Your Audience Wants More Of

According to the State of Inbound 2016 report, above all else, marketers' priorities today are to convert more of their...
Inbound Marketing 8 Min Read

What Marketing and Sales Can Learn From The State of Inbound 2016 [FREE REPORT]

Find out what's next in the world of sales and marketing and make sure you are meeting your potential buyers' needs! The State...
Inbound Marketing 8 Min Read

What are Content Offers & How Could I Benefit From Them?

Content offers are at the core of a good inbound marketing strategy, but what exactly are they? Here you can learn the basics,...
Inbound Marketing 9 Min Read

7 Great Content Offer Examples

Get your creative juices flowing with these inspiring examples of absolutely fantastic content offers but first of all, what...