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Resources / The Sapient

Blog topic
Strategy

Strategy 12 Min Read

Marketing with numbers – How to increase your ROI on marketing

ROI is the holy grail of marketing.  No, we don't think we are overstating this one, as it is the number 1 thing marketing...

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Inbound Marketing 17 Min Read

The complete guide to buyer personas –Why, what and how to create them

You know your target audience, so why do you need to know what a business persona is and more importantly, why do you need to...
Strategy 35 Min Read

Marketing for solicitors:15 strategies and ideas to grow

As a solicitors' firm, you can probably resonate with this scenario: you’re rushed off your feet, with work coming out of your...
For fun 6 Min Read

Smart Cities: What Can They Teach Today’s B2B Marketers?

  I attended a fascinating event last week where Andrew Pryke from BAM Design talked about the future of Smart Cities. Smart...
For fun 4 Min Read

How to grow your business also when you are on holiday this Christmas

Growing your business whilst you are stuffing yourself with food and spending time with your loved ones seems more of a dream...
For fun 5 Min Read

What Has Sustainable Business Growth Got to Do With Team GB at The Olympics?

This is the topic I covered during my last webinar for the Business Income Generator and everyone thought it was a rather...
Inbound Marketing 9 Min Read

9 Common Lead Generation Mistakes in Professional Services Marketing

Raise your hand if you are unsatisfied by your current marketing efforts! Well, you are not alone. Time and time again I meet...
Strategy 11 Min Read

7 Ways to Achieve Sustainable Growth For Your Business

When it comes to having a business, it could go one of three ways: You could grow very quickly, which sounds great, but then...
Strategy 1 Min Read

Why Should you Sell and Market to a Niche

It's really important that businesses sell and market to a niche. If you try and sell everything to everybody, you successfully...