Free Guide

An Introduction to User Experience Design

(And why it's important)

Your website's user experience (UX) can make the difference between delighting visitors and leaving them frustrated. In this guide, we'll dive into the importance of UX design and introduce some tips & tricks that you can use right now.

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UX design is about going beyond core requirements and delving into what can make a user's interaction with your brand, product, or service a positive experience.

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What we'll cover in this guide

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What exactly User Experience is and where you might find it
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The process of determining a user's experience and building a useful and usable website
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What constitutes as a good design and how you can achieve that
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How you can engage with your website users and build target persona's
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What kind of users are out there & how we use that information to get them from A to B
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How to truly know if your design is "good" and what to do once it's finished
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Ideal if you're...

Teams working on web projects or products, in a B2B organisation, professional services company or scale-up business, including:

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Chief Marketing Officers

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Marketing Executives

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Product Managers

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Web designers/Managers