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Resources / The Sapient

Learn how to shape sales and marketing strategies and make your company remarkable  
Page 22

5 Min Read

A silver tweeter’s guide to hashtags

To introduce myself, I’m a new business partner at Purple Frog. This means I spend a lot of time on the phone, as well as...

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Creative Marketing 5 Min Read

Green marketing and sustainability in construction

Today going green is something we all must do and the construction industry is without doubt a sector where this is very...
Creative Marketing 7 Min Read

Make-a-Donation an innovative new fundraising opportunity

Make-a-Donation approached Purple Frog in 2012 with a concept that quite frankly wowed us. At Purple Frog we have always...
Creative Marketing 4 Min Read

The No.1 global Twitter trend

Reaching the dizzy heights of the worldwide Twitter trending topic was never what we set out to achieve. But as soon as the...
2 Min Read

Digital advertising ROI - better returns than TV

A recent research report by GfK has confirmed that advertising using online channels generates considerably more short-term...
Creative Marketing 4 Min Read

Marketing - change is inevitable

For years businesses have been marketing their products and services using tried and tested routes to market from above the...
Inbound Marketing 2 Min Read

The link between creativity and effectiveness

I read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link...
Creative Marketing 3 Min Read

The art of being brave

Marketing and advertising like any business disciplines have always evolved. The way products and services have been promoted...
2 Min Read

Location based mobile popularity increase

Insights provider, Kinetic Worldwide have just surveyed 500 UK adults and have found that they are increasingly using their...