218 Posts

Should brand be important to small businesses?

Brand is now so much a part of public and business language and thinking that it has gained a life of its own and is used and interpreted in an infinite number of ways. It is wrongly synonymous with...

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The power of music in branding: making the connection

It is vital in today’s markets that brands make an emotional connection with consumers to avoid losing them to bargain hunting. It’s not news, we’re all aware of it, but how do you achieve it? It’s...

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Is brand evil?

Brands and branding are responsible for many of the world’s problems today.

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The decline of TV advertising

On the back of 5 consecutive years of decline, TV executives are now redefining their output not as television but as video. Their problem is this does not hide the fact that they face what newspaper...

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Online visibility for businesses

March xx, 8.30am - A breakfast seminar showing how to generate online visibility using social media.

Venue: Purple Frog, The Threshing Barn, North Weston, Thame OX9 2HA

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Measuring the success of advertising

It is important that all forms of advertising and marketing are measured and their effectiveness understood. It is surprising how many companies even in this digital age continue to spend money...

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Social business - more than just social media marketing

Social business - the way forward.

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Built to last - an award winning campaign

With the immortal words of Roger Waters resounding in our ears, to see our Creative work being awarded Campaign of the Month, proved that this was not, ‘just another brick in the wall’.

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