Learn how to shape sales and marketing strategies and make your company remarkable
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Sensory Marketing: How to maximise your marketing strategy
Image source: www.thismarketerslife.it Why is marketing strategy primarily focused on visual communication? What made us decide...
A silver tweeter’s guide to hashtags
To introduce myself, I’m a new business partner at Purple Frog. This means I spend a lot of time on the phone, as well as...
Green marketing and sustainability in construction
Today going green is something we all must do and the construction industry is without doubt a sector where this is very...
Make-a-Donation an innovative new fundraising opportunity
Make-a-Donation approached Purple Frog in 2012 with a concept that quite frankly wowed us. At Purple Frog we have always...
The No.1 global Twitter trend
Reaching the dizzy heights of the worldwide Twitter trending topic was never what we set out to achieve. But as soon as the...
Digital advertising ROI - better returns than TV
A recent research report by GfK has confirmed that advertising using online channels generates considerably more short-term...
Marketing - change is inevitable
For years businesses have been marketing their products and services using tried and tested routes to market from above the...
The link between creativity and effectiveness
I read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link...
The art of being brave
Marketing and advertising like any business disciplines have always evolved. The way products and services have been promoted...