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Resources / The Sapient

Learn how to shape sales and marketing strategies and make your company remarkable  
Page 20

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Taking the Tork hand towel challenge

Product sales literature supporting offline challenge initiatives

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Consumer press ads

Motorcycle ad concepts in preparation for national ad campaign
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POS fridge giveaway

Cool prizes were the theme for this national retail POS campaign
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Yuasa Power Points

National trade incentive so successful it's now in its 5th year and counting. Game on. Let's play Yuasa Power Points
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Definitive HR

Development of a new brand identity rolled out across online & offline comms
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No one uses social media in my industry

It still comes as a big surprise when a client drops into conversation that "social media isn't really used in their industry"....
Creative Marketing 4 Min Read

Brand loyalty: could Corporate Social Responsibility (CSR) be the answer

While the 4Ps are rather outdated for current marketing theory, product and price have certainly become key drivers for...
Creative Marketing 4 Min Read

Is Neuroscience the future of Market Research?

The holy grail of digital marketing in today’s markets is to “go viral”, but we are yet to get any really gauge of what makes...
Inbound Marketing 3 Min Read

Interactive Point of Sale

How could you create a more interactive brand experience in store? Point of Sale is a concept that we’re all familiar with for...