218 Posts

POS fridge giveaway

Cool prizes were the theme for this national retail POS campaign

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Yuasa Power Points

National trade incentive so successful it's now in its 5th year and counting. Game on. Let's play Yuasa Power Points

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Definitive HR

Development of a new brand identity rolled out across online & offline comms

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No one uses social media in my industry

It still comes as a big surprise when a client drops into conversation that "social media isn't really used in their industry". It happened again last month when traveling by train with a good friend...

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Brand loyalty: could Corporate Social Responsibility (CSR) be the answer

While the 4Ps are rather outdated for current marketing theory, product and price have certainly become key drivers for recession-hit consumers needing to cut back on their basic day-to-day...

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Is Neuroscience the future of Market Research?

The holy grail of digital marketing in today’s markets is to “go viral”, but we are yet to get any really gauge of what makes digital content go viral: what are the factors that combine to make you...

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Interactive Point of Sale

How could you create a more interactive brand experience in store?

Point of Sale is a concept that we’re all familiar with for communicating promotions: stickers, posters, tent cards, ceiling...

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The NHS Go Genbutsu: How the Civil Service is Thinking Lean

As part of the government’s response to the recent problems at the Mid Staffordshire NHS Trust, the health secretary, Jeremy Hunt, has told all Civil Service staff that they have to go and get...

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Would you like a cookie?

Almost two years ago the busy-bodies in Europe, spearheaded by Germany and France, decided it was time to clamp down on internet privacy concerns.

And after they clamped it down they hit it...

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Customer choice - how offering more can get you less

When a visitor to your website doesn’t know exactly what they want, it’s important to offer them as much choice as possible, right?

After all, their ideal product might be one they haven’t seen...

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