Learn how to shape sales and marketing strategies and make your company remarkable
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Welcome to the post digital age
Yes, post digital is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the...
Is digital marketing an exact science
I had a baking issue in the kitchen yesterday. Half way through following a recipe for banana cake, I realised I didn’t have...
How to integrate paid and natural search marketing
Many marketing departments are currently looking at ways to improve their search engine rankings but often treat paid search...
Have you got a Pinterest?
This two-year-old social bookmarking site is suddenly kicking up a storm as retailers discover that it’s increasing traffic to...
The social media cycle
Social media marketing is about gaining insights, engaging with your customers, gaining their advocacy and getting them to talk...
How do you use your social media channels?
In our experience there are certain issues that are applicable to all brands across all social media channels: content, tone...
How to run a successful video campaign
Video marketing is one of the new growth areas for marketing campaigns and a report released in 2009 by eMarketer indicates...
Direct mail solutions are not dead
As the oldest version of direct marketing many commentators have predicted the death of direct mail solutions as more instant...
Antimicrobial health communications
21st Century Health Communications