46 Posts

The link between creativity and effectiveness

I read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link between creativity and effectiveness, citing that ‘…the most creatively...

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The art of being brave

Marketing and advertising like any business disciplines have always evolved. The way products and services have been promoted has changed over the decades with new channels such as Radio, TV and the...

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Location based mobile popularity increase

Insights provider, Kinetic Worldwide have just surveyed 500 UK adults and have found that they are increasingly using their mobile devices to access location tools and social networks.

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Welcome to the post digital age

Yes, post digital is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the ever changing digital age, makes the headline above somewhat confusing.

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Is digital marketing an exact science

I had a baking issue in the kitchen yesterday. Half way through following a recipe for banana cake, I realised I didn’t have enough flour. I carried on regardless, attempting to reduce the quantity...

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How to integrate paid and natural search marketing

Many marketing departments are currently looking at ways to improve their search engine rankings but often treat paid search such as Google Adwords as a completely separate function than Search...

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Have you got a Pinterest?

This two-year-old social bookmarking site is suddenly kicking up a storm as retailers discover that it’s increasing traffic to their sites. This article looks at ways in which brands can adopt...

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The social media cycle

Social media marketing is about gaining insights, engaging with your customers, gaining their advocacy and getting them to talk about your brand with their friends and acquaintances.

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How do you use your social media channels?

In our experience there are certain issues that are applicable to all brands across all social media channels: content, tone and sharing. So we’ve put together a very brief guide to using social...

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How to run a successful video campaign

Video marketing is one of the new growth areas for marketing campaigns and a report released in 2009 by eMarketer indicates that the UK online video viewing audience grew by 10 percent to almost 30...

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