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Blog posts by
David Finch

David Finch
About David Finch

Managing director at Purple Frog, business income generator and keen cyclist

Creative Marketing 5 Min Read

The Path Less Travelled

What have walking a coastal path and marketing your business got in common? Probably more than you think…

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Strategy 5 Min Read

Mind the Abyss

The black hole of strategic thinking, the activation abyss. Don't let it suck you in and you will be way ahead of your...
Creative Marketing 4 Min Read

Beyond Beige: Crafting a Brand That Alpacas Might Notice (If They Cared)

You might not want to attract Alpacas, but should you be one?
Creative Marketing 4 Min Read

Be More Toddler

At the end of one of our team meetings Marie announced that we were a just a bunch of toddlers! Most businesses might think of...
Strategy 12 Min Read

Marketing with numbers – How to increase your ROI on marketing

ROI is the holy grail of marketing. No, we don't think we are overstating this one, as it is the number 1 thing marketing...
Remarkability 16 Min Read

The 9 principles of remarkability - how to stand out from the competition

Remarkability is something we at Purple Frog talk about all the time. It's what we teach our clients to think about and what we...
For fun 5 Min Read

Cycling, Phone Calls and Bootcamps

You might be thinking what these might have in common or then again might just be thinking that this is just another blog. Well...
For fun 6 Min Read

Smart Cities: What Can They Teach Today’s B2B Marketers?

I attended a fascinating event last week where Andrew Pryke from BAM Design talked about the future of Smart Cities. Smart...
For fun 5 Min Read

What Has Sustainable Business Growth Got to Do With Team GB at The Olympics?

This is the topic I covered during my last webinar for the Business Income Generator and everyone thought it was a rather...