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Resources / The Sapient

Blog posts by
David Finch

Managing director at Purple Frog, business income generator and keen cyclist
Strategy 12 Min Read

Marketing with numbers – How to increase your ROI on marketing

ROI is the holy grail of marketing.  No, we don't think we are overstating this one, as it is the number 1 thing marketing...

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Remarkability 16 Min Read

The 8 principles of remarkability - how to stand out from the competition

Remarkability is something we at Purple Frog talk about all the time. It's what we teach our clients to think about and what we...
For fun 5 Min Read

Cycling, Phone Calls and Bootcamps

You might be thinking what these might have in common or then again might just be thinking that this is just another blog. Well...
For fun 6 Min Read

Smart Cities: What Can They Teach Today’s B2B Marketers?

  I attended a fascinating event last week where Andrew Pryke from BAM Design talked about the future of Smart Cities. Smart...
For fun 5 Min Read

What Has Sustainable Business Growth Got to Do With Team GB at The Olympics?

  This is the topic I covered during my last webinar for the Business Income Generator and everyone thought it was a rather...
Strategy 1 Min Read

Why Should you Sell and Market to a Niche

  It's really important that businesses sell and market to a niche. If you try and sell everything to everybody, you...
Strategy 2 Min Read

Don't Spend More Than 1/3 of Your Income on Winning New Business

I always hear people talking about budgets left, right and centre. "We have got X to spend on marketing this year" is certainly...