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Creative Marketing (5)
Page 5
Getting more people to spend the night with you
Destination marketing success Whether we think we are or not, people are creatures of habit and no less so when it comes to...
Brand loyalty: could Corporate Social Responsibility (CSR) be the answer
While the 4Ps are rather outdated for current marketing theory, product and price have certainly become key drivers for...
Is Neuroscience the future of Market Research?
The holy grail of digital marketing in today’s markets is to “go viral”, but we are yet to get any really gauge of what makes...
The NHS Go Genbutsu: How the Civil Service is Thinking Lean
As part of the government’s response to the recent problems at the Mid Staffordshire NHS Trust, the health secretary, Jeremy...
Passion Brands: What are they really?
Put simply, a passion brand is not a brand that consumers purchase purely out of habit, it’s a brand they have an emotional...
Do you really know your customers?
If you don’t know your customers you can’t personalise a website experience or optimise your website for sales. You can’t...
Sensory Marketing: How to maximise your marketing strategy
Image source: www.thismarketerslife.it Why is marketing strategy primarily focused on visual communication? What made us decide...
Green marketing and sustainability in construction
Today going green is something we all must do and the construction industry is without doubt a sector where this is very...