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Resources / The Sapient

Blog posts by
Alex Thomson

When he's not managing beautiful websites, handling impactful e-shots, analysing Health Checks, completing SEO campaigns, writing killer blogs or smashing social media campaigns, Alex can be found skinning defenders for his Saturday team, enjoying a craft beer, or buried in an Oxford record store.
Website Conversions 10 Min Read

"CRO blimey!": what even is Conversion Rate Optimisation?

Excuse the dreadful pun; I needed a way to shoehorn (a cockney) Dick Van Dyke into the hero! But let's not get bogged down in...

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Website Visibility 9 Min Read

Another Google Tweak: how will longer snippets affect my website?

Like the terror-stricken Kevin McCallister here, you too could be forgiven for turning round and hiding under the bed covers...
Website Visibility 11 Min Read

An SEO Marketing Case Study: a success story of epic proportions

SEO? Exciting? Surely they're mutually exclusive I hear you wail (I imagine you're wailing anyway, but perhaps not!).  Well in...

Programmatic advertising: "don't worry, the machines have got this..."

When reading an article by martechtoday.com earlier this week, they made a very astute observation that no matter whether you...
Website Visibility 9 Min Read

Stuffing, Density or Proximity: which keyword optimisation technique should you be following?

  Whilst doing some on-page changes for the Purple Frog site last week, I noticed - whilst looking at Google Search Console -...
Website Conversions 10 Min Read

5 ways to add FIRE to your eCommerce site! (without actually burning it)

  And we're back! After a period of too much good food, company, drink and cheese it's time to hit the grind again.  We begin...
Website Visibility 10 Min Read

PFD: our predictions & trends for Digital marketing in 2017

Digital "marketing is a field dominated by those with the foresight to plan ahead, anticipate change, and jump on trends before...
Website Visibility 8 Min Read

C'ya Content Keywords: but what does this mean for SEO?

What on earth are 'Content Keywords' when they're at home? Are they important...? Should I care?  These are just some of the...
Website Conversions 7 Min Read

Lost & Confused? Why navigation & content structure are so important!

New look, same blog! As you might've read a few weeks ago, Purple Frog Digital have begun offering Health Checks as part of...