46 Posts

3 Big Digital Marketing Trends That Landed in 2016


As with everything in life, must-haves and trends change so often that it's hard to keep up. What was the "best thing since sliced bread" one moment, becomes outdated the next (although not sure...

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Twinning Dornoch and Watlington

We now look forward to checking the weather each morning following the great pitch news from our NEW client in Dornoch.

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BTCC excitement here again

We're getting our fix of BTCC and social media this coming weekend at Donington. Check out the YuasBTCC Twitter and Facebook updates during Easter Sunday if you're not able to get to the circuit. For...

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Switched on

Launch of the new Lucy Electric website and Thai, French and Portuguese versions on their way. Engineering Intelligent Solutions

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Lucy Group annual report & accounts

Simple. Clear. Presentation of fact. Financial documents never need to be anything else.

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No one uses social media in my industry

It still comes as a big surprise when a client drops into conversation that "social media isn't really used in their industry". It happened again last month when traveling by train with a good friend...

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Brand loyalty: could Corporate Social Responsibility (CSR) be the answer

While the 4Ps are rather outdated for current marketing theory, product and price have certainly become key drivers for recession-hit consumers needing to cut back on their basic day-to-day...

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Is Neuroscience the future of Market Research?

The holy grail of digital marketing in today’s markets is to “go viral”, but we are yet to get any really gauge of what makes digital content go viral: what are the factors that combine to make you...

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Interactive Point of Sale

How could you create a more interactive brand experience in store?

Point of Sale is a concept that we’re all familiar with for communicating promotions: stickers, posters, tent cards, ceiling...

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The NHS Go Genbutsu: How the Civil Service is Thinking Lean

As part of the government’s response to the recent problems at the Mid Staffordshire NHS Trust, the health secretary, Jeremy Hunt, has told all Civil Service staff that they have to go and get...

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