YouTube is a great way to spice up the content your business releases. Lets be real, having lots to read gets old quickly and business oriented reading can be dry. People are attracted to visuals and what better way to add visuals than a great video made especially for your prospects?
1) Tap Into YouTube Massive Audience
On YouTube alone, there are over 5 billion video views every single day in so far in 2017! If you create a YouTube account for your business, you can easily tap into a massive hoard of potential prospects and customers as so many videos are watched daily, and they're shared so easily with a simple link. You can reach your audience with ease as they're already all in one place, and to make yourself even more noticeable you can easily advertise on other people’s videos. Video-streaming platforms like YouTube have become so big you’re guaranteed to find a group of people who will become your raving fans and customers, but you need to keep an inbound mentality, educate and each your prospects.
2) You can use it to re-purpose content
Using YouTube for business can help you to re-purpose content that you've already created. This can save a lot of time as you don't have to do much additional research if any, unless you're elaborating and expanding on a previous post. Re-purposing or expanding on content you have already created is an effective form of content marketing, as you can reach another sector of potential prospects that will love that particular type of content as different people are drawn to different formats of content. YouTube allows you to be creative, you don't have to just create basic videos, you can use YouTube to upload:
- Recorded videos
- Cartoon videos
- Informational videos and more...
3) Grow your audience internationally
This is one of the biggest benefits of using YouTube for business, creating content in the form of videos on a platform made especially for videos opens the door to new visitors who would never come across your business otherwise. Through YouTube, you can reach a worldwide audience even if you only speak one language you can get YouTube to allow subtitles in different languages. Also, to widen the spectrum of people you can reach, why not include closed-captions, then you can cater to people with different needs.
Research now shows that videos with closed-captions receive 4% more views and subscribers than those without.
Fun Fact: 80% of people who prefer to watch video with closed-captions enabled don’t have hearing impairments.
It’s also crucial to include several call-to-actions inside your videos, with annotations that link to:
- Other videos
- Content on your website
- Email auto-respond series
- Products and services on offer
4) You will become more visible on Google
Search engines such as Google picks up not only articles but they also search, videos, images, books and more. The more content you create, and the more variety there is, you will increase your chances of being picked up by search engines. One thing that you have to look out for is making sure you use relevant title names and descriptions because that is what search engines pick up on to be able to make your video pop up as a relevant link when someone is searching for something along the same lines. You can also write brief blog posts related to the video, and suggest that readers watch your video for more information redirecting them to your YouTube account.
By incorporating YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. The more authoritative your website is in Google’s eyes for example, the higher all your pages will rank in the search results. Did you know that over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searchers click on the first 10 organic results? Well now you do, so make sure you keep this is mind when setting your goals!
Here are some Tips For Using YouTube To Increase The Authority of Your site:
- Get other website owners to embed your videos on their websites.
- Associate your domain name with your YouTube channel.
- Get your videos shared on social media platforms.
- Give your audience more options to consume.
5) Make money with AdSense
Creating regular video content gives you the opportunity to earn some money directly from your videos, through Google’s AdSense for Video programme. Did you know that over 1 million content creators from 30 countries around the globe are earning money simply through YouTube videos and thousands of channels are making six figures a year! I know it seems crazy but it's true. You can use Google AdWords and AdSense for Video together to make some money back from your video campaigns too.
Here is how it works:
1) Viewer sees your video ad in another video and clicks on it.
2) You pay for that click as part of your campaign budget.
3) Viewer proceeds to watch your video, viewing the ads from other content creators that are enabled to display on your videos. (can be disabled)
4) Viewer clicks or watches those ads and you are paid 68% of the ad revenue.
This means that you can run AdWords campaigns for your videos, whilst making money by allowing others to advertise on your videos.
As you can see YouTube is a great platform to use when trying to grow your audience and business in a number of ways. If you're interested to get started but are not sure how, you can read more about getting started here.