B2B Technology Marketing agency and consultancy

Helping establish a strong market position and online presence for tech companies

Uncover what makes you remarkable, identify a marketing strategy, build scalable models and help prospects buy from you.

Our expertise

Improving your position in the technology market

The technology market has never been more diverse and yet more congested, and a lot of companies now find that they have more competitors than ever before. Due to this, there has been a vast acceleration in creativity and innovation, with most tech companies focusing on short-term goals and short-term fixes to get them through the pandemic, which usually leads to short-term success.

Where other consultancies concentrate on the issue you have stated you have or try and puth a superficial patch on it, we dig deeper to find the root cause of the problem. We’re meticulous in our approach to uncover all underlying issues that are preventing a company from evolving or being truly scalable.

By continuously asking “why”, we can help online technology companies uncover what makes your businesses remarkable and ensure your audience knows it through multi-channel marketing strategies, underpinned with strong messaging. By deep diving into your business, we can gain knowledge, challenge your current strategies and processes and generate actionable insights.

Business Strategic Consultation

Building the right foundations

Making a clear statement about who you are and how you help your customers can demonstrate business value in a crowded market. We create business strategies that help B2B technology companies achieve their ambitions. By really nailing down your value propositions and building a strategy that is ever evolving and moving towards the goals of the business, we help you take control of your own communication, messaging and value proposition. We work to develop key elements throughout the whole sales and marketing process to ensure that all tools, processes and resources are used wisely. This allows us to help you tell your story in a way that inspires, guides and motivates your prospects. 

Read more about our business strategy consulting proposition >

Goals & Challenges

Identifying what your goals and challenges are

Not many companies really know what their true goals, as well as weaknesses and strengths are. They might have a rough idea, but it usually takes someone from outside of the organisation to really analyse where the company can get to and appreciate where its downfalls might be.

Technology companies like working with us because we’re meticulous and relentless. We dig deep to find what you are really trying to achieve, why you are doing it as well as the root cause of the challenges you are facing. This is what then informs the content of our our strategies, which are often based on a test-and-measure marketing approach to identify what works and what doesn’t, so that we can help you reach your goals.

Persona Analysis

Knowing who your target audience really is

B2B technology companies often focus heavily on product or service details and specifications and not on what their target audience wants or needs. Your strengths should lie in the solution you give to your target audiences problems. The potential customers of a B2B technology company are typically well researched and have done most of their buyer journey before even getting in touch with you.
We help you get under the skin of what your target audience really wants and makes them tick, as well as identify what makes you truly remarkable against the competition. This includes a mixture of engaging team workshops and thought-provoking conversations, market and competitors' research and audits of the current digital and web assets as well as owned media. We also speak to your customer base to identify their perception of your business to further uncover where they really believe you add value.
By understanding your target audience, you can tailor your communication and marketing activity to their needs.

Marketing and sales alignment

Looking at the whole funnel

If your marketing and sales aren’t aligned and your marketing doesn’t reflect your sales goals (and vice-versa), the disconnect can be harshly obvious, leaving potential customers confused and reduce the ROI of your activity.

We identify the gaps between sales and marketing, establishing strong processes and a unified communication structure to bring together the buyer's journey. We analyse what processes you can automate to better nurture the relationship between marketing and sales and scale your business efforts. We help you use your data to gather real, actionable business intelligence, which ultimately enables you to sell more, refine your messaging and nurture and engage with more leads.

Read more about our sales and marketing automation and HubSpot implementation proposition >

Campaign creation and management

Creating engaging campaigns and bringing them to life

Many B2B technology businesses’ that we have worked with struggle to bring campaigns to life in a co-ordinated, goal-oriented way. We help businesses tell a cohesive story in a way that inspires, guides and motivates your prospects to do your desired actions, through developing and implement multi-channel campaigns .

Read more about our sales and marketing proposition >

Test, Measure and Test again

Measuring the results and adjusting the plan for maximum traction

True success is delivered through ever-increasing insights and knowledge. That is why continuous analysis and interpretation with the results in mind is needed before new actions are undertaken.

Regular reviews enable recommendations for moving forward to be discussed, either by investing more heavily in an activity that has been successful, or the development of further tests to make in the following month.

Read more about our full methodology >

About Purple Frog

Why B2B Technology companies choose us

B2B Technology companies have different needs compared to other industries. With buyers spending 68% of their journey digitally before speaking with a salesperson (direct or partner) and 71% of them reaching vendor selection after digital-only journey, articulating your value and showcasing what makes you remarkable is paramount to your success. Due to the self-educating nature of the technology market, buyers are continually evaluating solutions, which means that crafting solid marketing strategies and executing strong campaigns is essential for being found and trusted. By working with a B2B technology marketing agency, you can expect to deal with a team who understand the industry and help you to recognise where the true issue lies, rather than where you think the problem may be.

Achieve your ambitions