Planning of inbound sales and marketing campaigns highly targeted at specific buyer personas and with clear goals and targets, that will attract, convert and close prospects and customers
Automation of marketing tactics such as lead-converting email workflows, content downloads and CRM in order to make your marketing more effective
Creation of highly-targeted content that will attract more relevant and ideal prospects and convert them into customers
Since 2006, inbound marketing has been the most effective method for doing business online. According to research, the reason for this is that it generates 3x more leads than traditional marketing and it costs 62% less per lead. This is because it takes away the cost of printing marketing collateral and buying email lists, and it attracts customers in a much more organic and cost-effective way.
People today buy differently than they did 10 years ago, and they want to make much more informed choices. The modern buyer’s journey often starts with Google now, rather than with traditional advertising. Buyers have transformed how they consume information, research products and services, make purchasing decisions and share their views and experiences. The customer is more in control than ever — and tunes out traditional sales and marketing messages more than ever.
It's all good and well to be generating a high amount of leads, but if these don't get converted into real, paying customers, you will never be able to achieve your overall business goals and grow your income.
That is why you shouldn't only have a strategy in place for generating leads, but also have some effective processes on how you are going to follow up with them and convert them into customers.
First of all, you need landing pages on your pages designed to convert visitors into leads. By offering them free, helpful content in exchange for their email address, you can quickly generate a high number of leads on your database that are ready to be followed up with relevant and helpful content.
Having a good CRM strategy in place, having a clearly defined process in place and getting your sales and marketing team to communicate more effectively is the second step for closing these leads into customers and growing your business.