The most important part of your online marketing plan should be engaging with Search Engine Optimisation (SEO) experts. Unlike quick fix campaigns synonymous with pay-per-click and email marketing, an SEO marketing strategy, that is systematically measured and adjusted, will deliver effective long term results.
SEO is an ongoing activity and process of establishing greater levels of visibility for your website on search engines, and achieving higher rankings than competitor websites for your preferred keywords. We have established a tried and tested approach to our SEO marketing strategies, and although no two campaigns are the same, our objective is to quickly master a campaign that’s right for your business, and deliver results over an agreed period.
All of our SEO marketing campaigns are bespoke, but the activities within them follow a tried and tested process which commence with an initial 6-month pilot period.
With over 50% of all internet traffic being taken up by video content, we use complementary and low cost techniques to increase your visibility through video.
We will assess the effectiveness of your current keywords, and research alternatives which can deliver higher volumes of targeted visitors to your website. Our in-house tools can identify a cross section of long tail and short tail keywords which we use to identify SEO opportunities and to map search strategies to deliver on your overall objective.
We will subject your website to a technical audit to uncover any issues or errors. This is a key part of our SEO methodology and we’ll make technical improvement recommendations for your website to help it rank higher in search engines.
Based on your preferred keywords, we will make on-page adjustments to your main pages, and create additional landing pages to increase visibility to your target audiences. Once started, we will continue to make regular minor adjustments to tweak performance and align with any changes in keyword focus.
80% of the effectiveness of SEO is attributed to off-page activities, and particularly to the quality of inbound links which we measure with authority scores including TrustFlow and CitationFlow. Our focus for the majority of our campaigns is to build and grow substantial inbound links from sources with good authority.
To maximise the visibility for your website on search engines we always give consideration for a users’ location. With greater demand for accessing online content via mobile devices, search engines are increasingly providing localised search results, even when a user hasn’t specified it within their search.
Measurement & Reporting
We will continuously track the analytical data to inform on areas of success and weakness and to help you make informed marketing decisions. Your campaign is also measured against an agreed set of key performance indicators (KPI) with easy to follow reporting, all designed to help you understand what we are doing on a monthly basis.
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Are you looking for Search Engine Optimisation campaigns
that will work to develop prominent visibility on Google
organic search results to increase targeted traffic to your website?
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Search engine visibility isn’t something you have, it’s something you do which requires a strategy, regular activity and continuous measurement. A quick fix it isn’t and often requires patience particularly over the initial stages.
Our approach is driven by results where we can demonstrate significant success within a short period of time. All of our optimisation campaigns are bespoke, but the activities within them follow a tried and tested process within 3 levels of performance packages, all of which commence with an initial 6-month pilot period. The campaign pilot keeps the cost of SEO affordable within a package that suites your budget, and provides enough time to show the effectiveness of the agreed strategy against agreed KPIs. At the end of the pilot phase, you then get the chance to halt, continue or step up the activity for as long as you want.
Initial keyword research will identify a good selection of the most appropriate and relevant short-tail and long-tail keywords which all have a monthly search volume based on Google data. Our Search Engine Optimisation packages are all based on monthly search volumes for all your chosen keywords.
Our 3 standard SEO packages are:
Economy Package - up to 4,000 monthly search volume
Business Package - up to 8,000 monthly search volume
Advanced Package - up to 16,000 monthly search volume
Using video content within a marketing strategy is not new, but consumers are becoming ever more reliant on on-line video for entertainment, to resolve queries and problems, and significantly ‘how-to...’ guidance.
Video SEO is content promoted by using specific keyword search terms to build fast and high ranking positions within YouTube. As the content gets higher ranking, and higher views on YouTube, ranking positions on Google searches will also start to display and improve. This process can be accelerated with multiple videos within a channel to generate greater authority. Unlike conventional campaigns, which create direct visibility for your website pages on search engines, video SEO promotes the specific content and related channel to your target audiences, and indirectly fuels greater visibility of your website.
If your product or service messages could be better presented in the form of video content, video Search Engine Optimisation could be the more appropriate route for you. While this type of marketing is frequently an afterthought, its value demands a front-runner particularly with the growing importance that Google (the owner of YouTube) attributes to it.