So, you have a website and regularly update your blog pages, send targeted emails to prospects, and have dabbled in social media to generate new business leads? But which of these are working? Is any of it engaging your customers and delivering new business?
We can help you discover areas of strength and weakness with your sales funnels, and identify errors and issues which may be affecting your visibility on Google. Our twin-pillared health check and audit will provide you with valuable insight on the state of your business online, and an improvement road map to help you make informed decisions on your current website and digital marketing activity.
Part 1 - Health Check
The first part of our health check is a qualitative report with objective analysis of a users journey through your sales funnels. It takes insight from the technical audit, identifies strengths and weakness in your website and digital marketing, and provides an honest commentary across 8 main areas:
Understanding how accessible your site is to users on mobile and tablet up to large screen devices.
2. Site Errors
Identifying on-site issues and errors which affect user journeys and your Google page ranking.
3. On-page Visibility
Reviewing the structure of content across the site and checking the current keyword focus and its relevance to your target audience.
4. Off-page Visibility
Measuring the authority of the your website with backlinks, TrustFlow and CitationFlow scores, each of which all have a significant impact on your Google page ranking.
Measuring the performance of your website and server for desktop and mobile users and identifying priority issues which should be corrected.
6. User Experience
Identifying issues affecting a typical user journeys and a user’s ability to navigate to content easily.
7. Conversion Rate Optimisation
Reviewing the effectiveness of your sales funnels and the impact they have on conversion rates.
Reviewing the reach and effectiveness of your social media activities, and the impact social media has on acquisition results on your website.
Part 2 - Technical Audit
A quantitative report forms the second part of the health check, and provides detailed, data driven analysis of your website in direct comparison with your competitors.
Our monitoring and analysis tools effectively serve up valuable insight of your website which will be affecting your page ranking on Google and ultimately its visibility to your target audiences.