Cookies and Tracking Technology

A cookie is a small data file that certain websites write to your hard drive when you visit them. A cookie file can contain information such as a user ID that the site uses to track the pages you’ve visited, but the only personal information a cookie can contain is information you supply yourself. A cookie can’t read data off your hard disk or read cookie files created by other sites. All parts of Purple Frog’s website use cookies to track user traffic patterns. We do this in order to determine the usefulness of our website information to our users and to see how effective our navigational structure is in helping users reach that information.

By using the Purple Frog website you are giving us implied permission that you are happy for the site to install temporary Google Analytics and HubSpot cookies. These do not store any of your personal details that you don't voluntarily offer us and are there purely to help us analyse the traffic to our website allowing us to deliver a better experience in the future. When you first entered the site a popup at the top of the page alerted you to this. But should you wish to turn the cookies off or block this and other sites installing cookies then you can manually set this from within your browsers settings or preferences.

If you are concerned about the use of cookies while browsing the web you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser, although you may not be able to take full advantage of Purple Frog’s website (and others) if you do so. In particular, you may be required to accept cookies in order to complete certain actions on our website.

Some cookies may be installed after clicking on an item, these are often for a 3rd party service such as the play button on a YouTube video or the ability to share an article with your friends on Twitter. By choosing to play these videos or use these extra services you are giving us permission to install temporary cookies and are agreeing to our terms of use.

The Purple Frog website only installs cookies with your permissions. These cookies are detailed below:

Google Analytics and HubSpot

These cookies are set only after the user has given consent to us to use cookies.

Name: _utma
Typical content: randomly generated number
Purpose: number of times a visitor has been to the site, time of the first visit, the previous visit, and the current visits
Expires: 2 years

Name: _utmb
Typical content: randomly generated number
Purpose: how long a visitor stays on a site: when a visit starts, and approximately ends and what pages are visited
Expires: 30 minutes

Name: _utmc
Typical content: randomly generated number
Purpose: how long a visitor stays on a site: when a visit starts, and approximately ends
Expires: when user exits browser

Name: _utmz
Typical content: randomly generated number
Purpose: where a visitor came from (e.g. search engine, search keyword, link)
Expires: 6 months

YouTube

These cookies are set only after the user has clicked to start the video. By doing so you are granting consent.

Name: use_hitbox
Typical content: randomly generated number
Expires: when user exits browser

Name: VISITOR_INFO1_LIVE
Typical content: randomly generated number for estimating user bandwidth
Expires: <1 year

Twitter cookies

Twitter may use both session cookies and persistent cookies to improve their service including understanding user interaction, monitor aggregate usage and web traffic routing.
These cookies are set only after the user has clicked on a Twitter “share” button. By doing so you are granting consent.

Name: k
Typical content: randomly generated number
Expires: 1 week

Name: guest_id
Typical content: randomly generated number
Expires: 1 month

Name: original_referer
Typical content: randomly generated number
Expires: when user exits browser

Name: external_referer
Typical content: randomly generated number
Expires: 24 hrs

Name: _twitter_sess
Typical content: randomly generated number
Expires: when user exits browser

Name: js
Typical content: randomly generated number
Expires: 1 month

Civic (Cookie Control)

When you click “I’m happy with this…” on the Cookie Control user interface, a cookie is set in order to remember your preference.
These cookies are set only after the user has given consent to us to use cookies.

Name: civicShowCookieIcon
Typical content: randomly generated number
Expires: when user exits browser

Name: civicAllowCookies
Typical content: randomly generated number
Expires: when user exits browser