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Client Stories

Finding a competitive edge to generate leads

ANT Telecom

2016 - To date

ANT Telecom asked us to help them tell better stories and connect these stories with new audiences through multi-channel inbound campaigns as their traditional marketplace was being transformed by technology.

Services Provided

Lone workers are no longer alone

Purple Frog helped ANT understand that their remarkability was solving really deep issues around safety related to telephony, and then communicate this through multi-channel, persona-focussed campaigns

ANT Telecom utilise state-of-the-art integrated communication systems for lone worker safety, asset tracking and productivity monitoring, all designed to help companies reduce downtime and increase profitability, whilst ensuring the safety of workers. They have a lot to say. The issue was they weren’t saying it.

Adapting a value proposition to reflect a changing world and generating leads

ANT needed help telling the right stories to the right audiences in the right way. Leads were being lost through a confusing journey and weak comms that didn’t connect. We helped ANT understand the desired audience personas they should target and how to engage them on a more emotive level. Our efforts created more targeted digital content. This grew their online presence significantly as did a series of persona-focussed inbound marketing campaigns we helped them launch, which featured blog posts, content offers, SEO and paid advertising.

Ultimately the website was redeveloped in HubSpot using a story-telling style. Growth-driven design, with a focus on SEO principles and lead conversion all helped generate a further boost in the digital performance of the company.

The results

"Over the last couple of years Purple Frog have helped us to build our online presence by creating new content i.e.blogs and content offers, and promoted us through social media. This has driven more traffic to our website, generating more leads, opportunities and most importantly new customers. Definitely recommend them to any business that wants to be found online."
ChrisPotts2-300x200
Chris Potts
Marketing Director, ANT Telecom
120x
times more generated contacts
£750k+
pipeline deals

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