Finding a competitive edge to generate leads
ANT Telecom
2016 - To date
ANT Telecom asked us to help them tell better stories and connect these stories with new audiences through multi-channel inbound campaigns as their traditional marketplace was being transformed by technology.

Lone workers are no longer alone
Purple Frog helped ANT understand that their remarkability was solving really deep issues around safety related to telephony, and then communicate this through multi-channel, persona-focussed campaigns
ANT Telecom utilise state-of-the-art integrated communication systems for lone worker safety, asset tracking and productivity monitoring, all designed to help companies reduce downtime and increase profitability, whilst ensuring the safety of workers. They have a lot to say. The issue was they weren’t saying it.
Adapting a value proposition to reflect a changing world and generating leads
Ultimately the website was redeveloped in HubSpot using a story-telling style. Growth-driven design, with a focus on SEO principles and lead conversion all helped generate a further boost in the digital performance of the company.
The results
