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about us


Making it as a brand or major influencer in today’s global market is a whole new challenge.

Businesses must adapt to a multi-channel environment that’s evolving unpredictably with unnerving speed.

You need to re-think the way you plan, strategise and operate – and you will almost certainly need a guiding hand.

Purple Frog is uniquely placed to assist. We will:

  • Help you become more effective by understaning, challenging and enhancing your thinking
  • Teach you to analyse how campaigns are performing
  • Show how they can be tested, measured and tweaked as you go along
  • Enable you to leverage across multiple channels
  • Give you strategic advice, coupled always with practical, creative solutions that extract maximum felxibility from your budget and secure good returns on your investment.
 
case study

 

Bosch energy cashback promotion

Bosch-piggy-slider-3

Purple Frog have been fulfilling Bosch Home Appliance promotions since 2009. The most recent campaign is the seventh and has proved to be the most successful to date. The success can be attributed to the effectiveness of the channels used within the marketing mix as well as the strong business proposition of a cash sum [...]

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recent posts in this category

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  • news

     

  • The Golden Arches

    #McDstories – McDonald’s first Twitter crisis of 2012?

    On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]

    [read more]
  • Escape the Map

    Using Social Media to Attract a Younger Audience

    Mercedes Benz is the latest of a string of major brands to try to connect with a younger audience through social media. Two of Mercedes’ key initiatives are the ‘Escape the Map’ competition launched in November (now closed) and social media activity based around a Mercedes-sponsored Fashion Week.

    [read more]
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