My Fantasy Stapler campaign for Rexel Europe - a pan European brand awarenes campaign aimed at office stationery buyers.
This is the third in a set of 3 videos used to create awareness of an online activity. Competition is open to residents within the EU, with 2 Samsung Galaxy Tabs up for grabs each month until the end of 2011.
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
