Since 2006, inbound marketing has been the most effective method for doing business online. According to the State of Inbound report, the reason why so many businesses all around the world are adopting this marketing and sales technique, is that it generates 3x more leads than traditional marketing and it costs 62% less per lead.
Leading marketing agencies reported a 300% higher ROI with inbound, and proved that it works for B2B, B2C and nonprofit.
Inbound marketing starts from a very simple observation: people do not want to be interrupted by marketers or harassed by sales people. They want to be helped.
In this ebook you will learn:
What is inbound marketing
Why inbound marketing is so effective
How to run successful inbound marketing campaigns from A to Z
How to turn customers into promoters of your company