About ANT Telecom
ANT Telecom is an independent solutions partner providing expertise and advice to protect businesses and employees. They utilise state-of-the-art integrated communication systems for lone worker safety, asset tracking and productivity monitoring, all designed to help companies reduce downtime and increase profitability. Their system integration solutions include design, implementation and maintenance of communication infrastructure for medium to large businesses.
Challenge for growth
When ANT first approached Purple Frog they were trying to increase their online presence. They had a good stream of leads from telemarketing and generated brand awareness from PR campaigns, but their website was only receiving a handful of enquiries per month and these were not growing. They didn’t have the right tools in place to clearly measure their sales and marketing results and didn’t really use their pre-existing CRM as they felt it didn’t reflect their business processes and it was too complex.
Furthermore, their website design was quite dated and didn’t fully reflect what ANT was all about and why they are different, thus confusing the visitors and potentially losing the lead to the competitors who had clearer messaging.