Exhibitions are a powerful marketing tool for which, if planned well, the return on the investment can be very high.

This handy guide draws together our years of experience in planning successful exhibitions, to help you develop in no time a process that will become your bible for delivering great exhibition experiences every single time, generate more qualified leads and start seeing a bigger return in your investment.

The 4 steps are:

  1. Thinking of Exhibiting

  2. Things you need to consider when planning an exhibition

  3. Designing your stand experience

  4. Promoting your exhibition activity and what to do with the contacts you collect to convert them into sales


phil_dingle.jpg"We had a great-looking stand with lots of positive comments from everyone, nicely topped off by winning the award for best exhibition stand at MEE 2016"

Phil Dingle, Marketing 
Director at Lucy Electric

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