People today buy differently than they did 10 years ago
. The modern buyer’s journey often starts with Google
now, rather than with traditional advertising. Buyers
have transformed how they consume information, research products and services, make purchasing decisions and share their views and experiences. The customer is more in control than ever — and tunes out traditional sales and marketing messages more than ever.
eople do not want to be interrupted by marketers or harassed by sales people. They want to be helped.
By Alex Thomson, Wednesday, July 20, 2016 10:36 AM
Boosting the traffic, in particular, relevant traffic to your site is important no matter which business plan you are pursuing. This could not be more true than with e-Commerce sites where the
turnover of a business is directly effected by the effectiveness of this crucial asset
Unfortunately some sites are
penalised by Google on one or a number of small points concerning their on-page and off-page structure
. Although there are a number of things you can do if your site suffers from the latter, these are generally less common and trickier to fix. On-page penalisation however is a different kettle of actionable-fish!
, often referred to as 'new marketing', is the fastest growing form of marketing since 2006. O
utbound marketing, also known as 'old marketing' follows the more traditional methodologies. They are both effective forms of marketing, but "does one have more of an impact than the other?" is the question many people ask.
Well, I have investigated it for you, and found some significant differences between the two.