Your weekly roundup of Purple Frog blog posts
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Here is your weekly digest of our latest and greatest marketing and business blog posts.
Let us know what you think!

Educate and Inform. Don't Interrupt

By Stephanie Reed, Friday, July 22, 2016 6:59 AM

People today buy differently than they did 10 years ago . The modern buyer’s journey often starts with Google  now, rather than with traditional advertising. Buyers  have transformed how they consume information, research products and services, make purchasing decisions and share their views and experiences. The customer is more in control than ever — and tunes out traditional sales and marketing messages more than ever.

P eople do not want to be interrupted by marketers or harassed by sales people. They want to be helped.  

10 Actionable Tips to Improve your On-Page e-Commerce SEO Today!

By Alex Thomson, Wednesday, July 20, 2016 10:36 AM


Boosting the traffic, in particular, relevant traffic to your site is important no matter which business plan you are pursuing. This could not be more true than with e-Commerce sites where the turnover of a business is directly effected by the effectiveness of this crucial asset .

Unfortunately some sites are penalised by Google on one or a number of small points concerning their on-page and off-page structure . Although there are a number of things you can do if your site suffers from the latter, these are generally less common and trickier to fix. On-page penalisation however is a different kettle of actionable-fish! 

Outbound vs Inbound Marketing

By Sasha Pyfrom, Tuesday, July 19, 2016 8:30 AM


Inbound marketing , often referred to as 'new marketing', is the fastest growing form of marketing since 2006. O utbound marketing, also known as 'old marketing' follows the more traditional methodologies. They are both effective forms of marketing, but "does one have more of an impact than the other?" is the question many people ask.

Well, I have investigated it for you, and found some significant differences between the two.

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