Win a Samsung Galaxy Tab and star in your own personalised movie with Rexel’s My Fantasy Stapler: www.rexeleurope.com/fantasy

Show how imaginative you can be by creating your own stapler or hole punch for your chance to win a Galaxy Tab. To be a winner, simply visit My Fantasy Stapler, design your dream stapler, submit it into the competition and ask your friends for their vote, by sharing it on email, Twitter and Facebook. The entry at the end of each month with the most votes is the winner. And for a further chance to win, Rexel Europe will also choose the most creative entry each month.

For the ultimate stapler fantasy you can also star in your own personalised movie alongside Rexel Man – the man all men want to be, and all women want to be with.

My Fantasy Stapler runs for 9 months from April to December across Europe in 11 languages where everyone can get involved. With 2 prizes to win each month, what are you waiting for? Start creating; sharing; and dreaming; to be in with a chance of winning.

My Fantasy Stapler is the 2011 brand awareness campaign for Rexel Europe created by Purple Frog.  An extensive mix of marketing initiatives from Metro ads in Paris though to online movies about the delivery of staplers and punches by Rexel Man, are all designed to engage and direct consumers to an online customisation tool and entry into a competition.

The power behind the whole campaign and its expected success is the highly shareable content where consumers are required to earn votes from their friends to win prizes.  Sharing by email and through automated posts from the competition site into Facebook and Twitter will encourage friends of friends of friends to vote and take part themselves.

The entire campaign is built in 11 languages with consumer engagement across 11 YouTube channels, 6 Facebook accounts, 6 Twitter accounts, Flickr, StumbleUpon, Digg, Readit, and many more.  Analytics and measurement will help provide valuable insight into consumer behaviours and will help inform where successes, changes, and improvements are required at any of the touch points throughout the 9 month campaign.

The one element of the campaign that will require 24/7 management will be the Twitter and Facebook accounts across all the languages.  By utilising advanced social media tools for listening, measurement, scheduling of posts, and engagement with the consumer, we will be co-ordinating a Purple Frog/Rexel social media team to create an online buzz for both the campaign and the brand, and grow a series of destination social sites that consumers will want to return to on a frequent basis.

To find out how Purple Frog can help your business grow through social media call us on 01844 295170.  If you simply want some fun and a chance to be rewarded for your imagination and creativity visit My Fantasy Stapler here.