My Fantasy Stapler for Rexel Europe – a pan European brand awareness campaign aimed at office stationery buyers. This is the third in a set of 3 videos within a social media strategy to direct traffic to an online activity at www.rexeleurope.com/fantasy
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
