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Written on January 27th, 2012 by Sarah and filed in news & events, Sarah Wynne's blog, social media marketing
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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Written on December 7th, 2011 by Sarah and filed in Sarah Wynne's blog
After a hard day’s Christmas shopping, visiting both Oxford Street and Covent Garden market, and dinner at my favourite pizza restaurant in the UK, Rossopomodoro, I headed to the Coliseum. The first challenge was of course to deposit bags of Christmas shopping in the cloakroom. We were instantly glad of this when we reached our [...]
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Written on August 23rd, 2011 by Marcus and filed in yuasa featured work
Following a success debut sponsorship season with Honda Racing getting good TV and press exposure alongside highly successful drivers and a winning team, Yuasa asked Purple Frog to promote the brand further using social media. Yuasa was predominantly a manufacturing business with its core activity in the UK focused on B2B solutions within its industrial division. With a strategic change of direction for its automotive division from OEM to aftermarket, new brand awareness opportunities became available with consumers, and the sponsorship deal became the focus to maximise exposure as well as continue the increase in aftermarket market share.
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Written on May 18th, 2011 by David and filed in digital marketing, social media marketing
Social Media Marketing is now a vitally important ingredient in the marketing mix and our team understand how to build a strategy and leverage social media and social networks for the benefits of your business either using campaigns or conversations online.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
[read more]
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