currently trending: social media

Not just a Facebook application

Written on February 5th, 2012 by Marcus and filed in news & events, photogether featured work

Purple Frog have launched a new competition application that provides 100% accessibility for web users via Facebook AND through a website.

White Goods and Social Media – Indesit Genuine Football Fan

Written on January 10th, 2012 by Sarah and filed in news & events

The aim of today’s blog is to examine a white goods brand that had made a significant investment in social media, beyond owning a Facebook group, in order to engage with their consumers. Perhaps the most adventurous British social media campaign in this industry is Indesit’s ‘Genuine Football Fan’, launched in August 2011. As ‘Genuine [...]

The Appointment Group goes social

Written on November 14th, 2011 by Marcus and filed in purple frog news

Purple Frog are delighted to announce that it has been commissioned to steer The Appointment Group and all its lines of business into a social media programme designed to improve online visibility and group awareness.

The social media activity will focus on giving voices to each of their communities and encourage the spread of content through extended networks.

Yuasa – BTCC social media

Written on August 23rd, 2011 by Marcus and filed in yuasa featured work

Following a success debut sponsorship season with Honda Racing getting good TV and press exposure alongside highly successful drivers and a winning team, Yuasa asked Purple Frog to promote the brand further using social media. Yuasa was predominantly a manufacturing business with its core activity in the UK focused on B2B solutions within its industrial division. With a strategic change of direction for its automotive division from OEM to aftermarket, new brand awareness opportunities became available with consumers, and the sponsorship deal became the focus to maximise exposure as well as continue the increase in aftermarket market share.

The Social Media Cycle

Written on August 1st, 2011 by David and filed in social media marketing

Social media marketing is about gaining insights, engaging with your customers, gaining their advocacy and getting them to talk about your brand with their friends and acquaintances. Social media works in a 5 stage cycle. Listen Listening is the most important element of a social media strategy. Listening using specialist or free tools allows you [...]