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Have you got a Pinterest?

Written on February 22nd, 2012 by Sarah and filed in blog, Sarah Wynne's blog

Interior design ideas

This two-year-old social bookmarking site is suddenly kicking up a storm as retailers discover that it’s increasing traffic to their sites. This article looks at ways in which brands can adopt Pinterest as a marketing channel, without forgetting the issue of copyright.

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White Goods and Social Media – Indesit Genuine Football Fan

Written on January 10th, 2012 by Sarah and filed in blog, Sarah Wynne's blog

The aim of today’s blog is to examine a white goods brand that had made a significant investment in social media, beyond owning a Facebook group, in order to engage with their consumers. Perhaps the most adventurous British social media campaign in this industry is Indesit’s ‘Genuine Football Fan’, launched in August 2011. As ‘Genuine [...]

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Yuasa – BTCC social media

Written on August 23rd, 2011 by Marcus and filed in yuasa featured work

Following a success debut sponsorship season with Honda Racing getting good TV and press exposure alongside highly successful drivers and a winning team, Yuasa asked Purple Frog to promote the brand further using social media. Yuasa was predominantly a manufacturing business with its core activity in the UK focused on B2B solutions within its industrial division. With a strategic change of direction for its automotive division from OEM to aftermarket, new brand awareness opportunities became available with consumers, and the sponsorship deal became the focus to maximise exposure as well as continue the increase in aftermarket market share.

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A Review of the New RockMelt Social Browser

RockMelt describes itself as a social web browser where you can “chat, share, read with friends and much more – right from the browser.” Essentially it’s Google Chrome adapted to maximise social usage. We thought we’d have a look and give it a quick review, both as a browser and as a social tool. There [...]

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