As the chocolate in Account Director Rob’s advent calendar diminishes on the lead up to Christmas, he shares his festive thoughts on seasonal marketing at this wonderful time of year. “It always strikes me as a potentially depressing time of year, when one looks back and realises that one has accomplished nothing and there’s no [...]
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
