Brick Development Association: related blog articles

Solid support from the Brick Development Association

Written on October 25th, 2011 by Marcus and filed in blog

The BDA have announced their support of the Purple Frog Tube Challenge to be held on 9th November in aid of Sue Ryder Nettlebed Hospice. Their sponsorship of one of the teams trying to visit 270 stations in 1 day neatly brings together modern day fundraising challenges and Victorian underground brick architecture.

Brick Development Association – Campaign launch direct mail

Written on August 18th, 2011 by Gavin and filed in bda featured work

As part of the Brick Development Association’s new campaign launch, Purple Frog were asked to develop concepts for an informative direct mail piece that would announce the campaign launch to the key players within the construction industry. The brief also required the copy writing of a campaign introduction letter with allowances made for it to be personalised by the BDA’s Marketing Director and be included in the direct mail package.

Social Media Marketing in the Construction Industry

Written on May 18th, 2011 by David and filed in blog

Social Media Marketing is now a vitally important ingredient in the marketing mix and our team understand how to build a strategy and leverage social media and social networks for the benefits of your business either using campaigns or conversations online.

Built to last – an award winning campaign

Written on March 15th, 2011 by David and filed in blog

With the immortal words of Roger Waters resounding in our ears, to see our Creative work being awarded Campaign of the Month, proved that this was not, ‘just another brick in the wall’.

There are some accounts that offer little Creative opportunity, and then there is the BDA…

Since winning the Brick Development Association (BDA) account in Autumn 2010, Purple Frog have been proud to work on a number of projects for them, not least working on updating their brand identity, producing Bulletins, newsletters, emails and Awards collateral, right through to sourcing mugs and coasters!

Green Marketing and Sustainability in Construction

Written on May 13th, 2010 by David and filed in blog archive

Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well.