Purple Frog have been fulfilling Bosch Home Appliance promotions since 2009. The most recent campaign is the seventh and has proved to be the most successful to date. The success can be attributed to the effectiveness of the channels used within the marketing mix as well as the strong business proposition of a cash sum [...]
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
Mercedes Benz is the latest of a string of major brands to try to connect with a younger audience through social media. Two of Mercedes’ key initiatives are the ‘Escape the Map’ competition launched in November (now closed) and social media activity based around a Mercedes-sponsored Fashion Week.
