| |
 |
|
      
call us on 01844 295170
|
|
|
|
 |
| |
what we do
 |
Last updated on July 18th, 2011
If straight advertising is your usual bag, Purple Frog’s take on it is somewhat unusual. Whether using communication media like TV, radio or online, or the local or national press, Purple Frog’s approach is to: Determine the role advertising plays within your overall marketing or campaign strategy Appreciate your media spend and coverage Advise you [...]
[read more] |
 |
Last updated on July 18th, 2011
Your brand is defined by all you say and do and what is said by your multichannel audience. Understand how your brand is influenced by advertising, marketing and the customer experience, and you will have the knowledge to build your brand equity. Branding is the most powerful tool for shaping a business, gaining awareness, advocacy [...]
[read more] |
 |
Last updated on July 18th, 2011
Achieving differentiation from the competition is never easy or straightforward. Creativity is all about finding the best answer to a problem. Research suggests that there is a direct link between creativity and effectiveness. Purple Frog is a creative agency, but never eccentric or extreme to the point of being ‘wacky’. Campaigns are designed to work [...]
[read more] |
 |
Last updated on July 18th, 2011
The digital world is here to stay: continually redefining how business is transacted and transforming how brands are marketed and advertised. Your company cannot afford to fall behind. Digital permeates all aspects of business, opening new, constantly-changing opportunities for more and more companies and offering even more ways in which brands and customers can interact. [...]
[read more] |
 |
Last updated on July 18th, 2011
‘Always on, always with me’ enables targeting and usage outside the desktop online experience. So what can mobile marketing do for you? Mobile marketing can add another arm to your strategy. Every customer interaction and engagement can be logged and saved for CRM activities, further refining your communications. Using multiple points of entry enables you [...]
[read more] |
 |
Last updated on July 18th, 2011
Social media – the relationship channel – offers brands and businesses a first-time opportunity to develop online relationships with their target audience. By using social media to build a community of advocates who want to engage with you and then share their experiences within their social networks, your messages will travel further and louder. Avoid [...]
[read more] |
 |
Last updated on July 18th, 2011
Marketing and advertising mean nothing unless they stimulate growth. Success in the future will come from a clear strategy kept under constant review and amended when necessary. A marketing strategy must complement and understand other business drivers, help deliver them and, above all, put customers and the customer experience first. A marketing strategy will help [...]
[read more] |
 |
Last updated on August 1st, 2011
In the digital world we all now live in it is important to have something at the centre of your activities – a hub to which everything relevant to your business gravitates. Purple Frog consider this an absolute necessity. This ‘hub’ should be owned by you, so that you always have full control of it, [...]
[read more] |
|
|
|
|
Have you got a Pinterest?
This two-year-old social bookmarking site is suddenly kicking up a storm as retailers discover that it is increasing traffic to their sites, being one of the top five referrers for several clothing retailers (Monetate, http://ow.ly/9avv3). So what is Pinterest? Pinterest is essentially an online pinboard: users can collect, organise and share things they find [...]
[read more]
|
|
|
 |