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Written on June 11th, 2010 by James and filed in web
Google rolled out its latest experiment in user interface improvement yesterday and within minutes outrage was spreading like wildfire across the net.
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Written on May 17th, 2010 by David and filed in digital marketing, marketing-strategy, web
Many clients and commentators when talking about online marketing and advertising refer to social media and social networking in the same breath but in truth this leads to many misunderstandings as social media is by definition the tool for broadcasting your message just as in the offline environment and advertising, marketing and networking are 3 different ways of using the media.
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Written on May 13th, 2010 by David and filed in branding, digital marketing, marketing-strategy, web
Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well.
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Written on April 23rd, 2010 by David and filed in digital marketing, web
Utalkmarketing on one of their recent Newsletters has posed this question. It is an interesting subject as most commentary refers to ecommerce and how you can engage consumers and businesses to buy from you online. If you do not directly sell online however what should you be doing to improve your brands presence? The following tips are some of the areas you should most concern yourself with if you are currently pondering this question for your business or brand.
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Written on March 11th, 2010 by James and filed in digital marketing, web
We believe in the fine balance between serious thinking about business and brands and having some fun. Here is a taster of playtime…
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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