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Sarah Wynne’s blog
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Written on May 9th, 2012 by Sarah and filed in blog, Sarah Wynne's blog
RockMelt describes itself as a social web browser where you can “chat, share, read with friends and much more – right from the browser.” Essentially it’s Google Chrome adapted to maximise social usage. We thought we’d have a look and give it a quick review, both as a browser and as a social tool. There [...]
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Written on April 18th, 2012 by Sarah and filed in blog, Sarah Wynne's blog
You might think it’s difficult to talk about social media from a B2B perspective: everyone thinks about the quirky B2C social media, viral videos and games they’ve hit upon in their free time. However, social media has a lot to offer B2B marketers too, because at the end of the day all business is about [...]
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Written on April 10th, 2012 by Sarah and filed in blog, Sarah Wynne's blog
In our experience there are certain issues that are applicable to all brands across all social media channels: content, tone and sharing. So we’ve put together a brief guide to: what to say and when to say it, how to say it, and how to get people to share it.
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Written on March 22nd, 2012 by Sarah and filed in Sarah Wynne's blog
This year is a big year for sport in the UK, and consequently for sport themes in marketing. Marketers must beware simply jumping on the bandwagon, as the London 2012 brand takes stringent measures to control its use, while the Olympic rings are one of the most protected logos in the world, with trademarks registered in almost every goods and services category registered in the European Union. The reason for such stringent protection of these trademarks is the funding model of the Olympics, as multi-national sponsors provide the majority of Olympic funding
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Written on March 2nd, 2012 by Sarah and filed in blog, Sarah Wynne's blog
It is vital in today’s markets that brands make an emotional connection with consumers to avoid losing them to bargain hunting. It’s not news, we’re all aware of it, but how do you achieve it? It’s not that easy.
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