staff blogs

Ponderings Written on March 22nd, 2012 by Gavin and filed in Gavin Smith's Blog, staff blogs   Having leapt head first into 2012 with a number of new and exciting projects gathering momentum along the way. Purple Frog’s Creative Director Gavin Smith gives us his take on the increasing expectations for a bigger brand experience and what the next few months may ‘spring’ on us. [read more]

The Power of Music in Branding: Making the Connection Written on March 2nd, 2012 by Sarah and filed in blog, Sarah Wynne's blog It is vital in today’s markets that brands make an emotional connection with consumers to avoid losing them to bargain hunting. It’s not news, we’re all aware of it, but how do you achieve it? It’s not that easy. [read more]

Have you got a Pinterest? Written on February 22nd, 2012 by Sarah and filed in blog, Sarah Wynne's blog This two-year-old social bookmarking site is suddenly kicking up a storm as retailers discover that it’s increasing traffic to their sites. This article looks at ways in which brands can adopt Pinterest as a marketing channel, without forgetting the issue of copyright. [read more]

#McDstories – McDonald’s first Twitter crisis of 2012? Written on January 27th, 2012 by Sarah and filed in blog, Sarah Wynne's blog On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...] [read more]

Using Social Media to Attract a Younger Audience Written on January 27th, 2012 by Sarah and filed in blog, Sarah Wynne's blog Mercedes Benz is the latest of a string of major brands to try to connect with a younger audience through social media. Two of Mercedes’ key initiatives are the ‘Escape the Map’ competition launched in November (now closed) and social media activity based around a Mercedes-sponsored Fashion Week. [read more]

A Review of the New RockMelt Social Browser

RockMelt describes itself as a social web browser where you can “chat, share, read with friends and much more – right from the browser.” Essentially it’s Google Chrome adapted to maximise social usage. We thought we’d have a look and give it a quick review, both as a browser and as a social tool.  There [...]

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