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staff blogs
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Written on January 27th, 2012 by Sarah and filed in news & events, Sarah Wynne's blog, social media marketing
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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Written on January 27th, 2012 by Sarah and filed in conferences/exhibitions, industry news, Sarah Wynne's blog
Mercedes Benz is the latest of a string of major brands to try to connect with a younger audience through social media. Two of Mercedes’ key initiatives are the ‘Escape the Map’ competition launched in November (now closed) and social media activity based around a Mercedes-sponsored Fashion Week.
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Written on December 7th, 2011 by Sarah and filed in Sarah Wynne's blog
After a hard day’s Christmas shopping, visiting both Oxford Street and Covent Garden market, and dinner at my favourite pizza restaurant in the UK, Rossopomodoro, I headed to the Coliseum. The first challenge was of course to deposit bags of Christmas shopping in the cloakroom. We were instantly glad of this when we reached our [...]
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Written on December 7th, 2011 by Rob and filed in purple frog news, Robert Lodge's Blog
As the chocolate in Account Director Rob’s advent calendar diminishes on the lead up to Christmas, he shares his festive thoughts on seasonal marketing at this wonderful time of year. “It always strikes me as a potentially depressing time of year, when one looks back and realises that one has accomplished nothing and there’s no [...]
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Written on November 29th, 2011 by Sarah and filed in Sarah Wynne's blog
Last Saturday I spent the day in London indulging in Christmas Shopping and then a night at the Opera. I’ll review the opera separately, but here I’d like to tell you why I LOVE Christmas shopping. I’m never in the wrong mood for shopping – I even like food shopping – and even though I’m [...]
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Have you got a Pinterest?
This two-year-old social bookmarking site is suddenly kicking up a storm as retailers discover that it is increasing traffic to their sites, being one of the top five referrers for several clothing retailers (Monetate, http://ow.ly/9avv3). So what is Pinterest? Pinterest is essentially an online pinboard: users can collect, organise and share things they find [...]
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