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work
Here you will find examples of projects we have undertaken for a variety of clients, from PLCs to SMEs, from B2B, B2B2C and B2C.
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Purple Frog have been fulfilling Bosch Home Appliance promotions since 2009. The most recent campaign is the seventh and has proved to be the most successful to date. The success can be attributed to the effectiveness of the channels used within the marketing mix as well as the strong business proposition of a cash sum [...]
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CD Medics is a European project started in 2008 and is set to run for 4 years. The objective is to obtain an instrument that will be a low-cost non-invasive diagnosis tool available to GP’s. Coeliac UK are one of 20 partners in this project and are responsible for training, in particular to facilitate the [...]
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The brief was to build upon the groundwork put in by Purple Frog during the course of 2010 which began to increase consumer awareness, while implementing a new brand design aesthetic. A link to the current television advertising campaign was a mandatory element for the press campaign.
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The sales film for Tork’s 530 cloths included a lot of practical demonstration and product shots but it Tork needed something to bring it to life. We were tasked with developing something to guide the viewer through all the key product benefits, creating an engaging, fun and memorable piece of communication.
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Following a success debut sponsorship season with Honda Racing getting good TV and press exposure alongside highly successful drivers and a winning team, Yuasa asked Purple Frog to promote the brand further using social media. Yuasa was predominantly a manufacturing business with its core activity in the UK focused on B2B solutions within its industrial division. With a strategic change of direction for its automotive division from OEM to aftermarket, new brand awareness opportunities became available with consumers, and the sponsorship deal became the focus to maximise exposure as well as continue the increase in aftermarket market share.
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As part of the Brick Development Association’s new campaign launch, Purple Frog were asked to develop concepts for an informative direct mail piece that would announce the campaign launch to the key players within the construction industry. The brief also required the copy writing of a campaign introduction letter with allowances made for it to be personalised by the BDA’s Marketing Director and be included in the direct mail package.
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Our brief was to develop a brand identity and collateral for a completely new and exclusive florist offer opening in Dornoch. It needed to be inspiring but have an established brand feel to make it look like it has always been a part of Dornoch’s retail landscape.
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My Fantasy Stapler for Rexel Europe – a pan European brand awareness campaign aimed at office stationery buyers. This is the third in a set of 3 videos within a social media strategy to direct traffic to an online activity at www.rexeleurope.com/fantasy
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FACT – society today is reliant on immediate information. In business if the email server drops off for just five minutes, staff can be see either slapping their keyboards in panic, or charging around the office with a furrowed brow looking for anyone associated to the IT department. At home we are becoming more hungry [...]
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The brief was to create a community website that would allow the Haddenham Beer Festivals Trust to interact further with the community they serve. The charity wanted a site which they amend easily and would give them the flexibility to offer each of the sponsors and beneficiaries a separate page on the site.
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Rectory Homes have been a client of Purple Frog since they started in the 1990′s. Rectory Homes develop and build high quality houses and apartments in some of the most prestigious areas of the UK, such as Oxford, Chorleywood, Gerrards Cross and Beaconsfield.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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