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branding
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Written on September 2nd, 2009 by Will and filed in branding, marketing-strategy
Member-based organisations are waking up, some with a bump, to the reality that in today’s world they can no longer automatically rely on the loyalty of established members or that they will renew their subscriptions next year. So why are more people questioning the value of membership? It’s easy to blame the economic downturn. It’s equally easy to conclude that organisations are not providing enough benefits to be attractive, but the simple truth is that if people want to be a member enough, they will pay for it. The question is not ‘are we offering enough benefit?’ but ‘are we offering the right kind of benefit?’
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Written on August 11th, 2009 by Marcus and filed in branding, marketing-strategy
65,000 of you are going to die before the end of winter.
A great way to get someone’s attention – scare the living daylights out of them.
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Written on April 29th, 2009 by Will and filed in branding
Brands and branding are responsible for many of the world’s problems today…
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Written on December 29th, 2008 by David and filed in branding
In the knowledge economy, where agility outperforms size, where the customer is king, and creative, passionate people your only armament – new forms of leadership and team play are keys to success.
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Written on November 17th, 2008 by Marcus and filed in branding
My ‘turn-key-and-hope’ car is giving me problems in the morning. I have choices, many choices. I could continue this dawn misery; I could get a lift to work with someone else; I could replace my car for a newer model; or I could listen to the press ads, TV ads, cinema ads, radio ads, 48 sheet poster ads, adshels, pr articles, Jeremy Clarkson test drives, Which? opinions, DM pieces, online ads, WOMs, blogs, social network sites, viral sites, emails… and… consider another brand!
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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