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Have you got a Pinterest? Written on February 22nd, 2012 by Sarah and filed in blog, Sarah Wynne's blog This two-year-old social bookmarking site is suddenly kicking up a storm as retailers discover that it’s increasing traffic to their sites. This article looks at ways in which brands can adopt Pinterest as a marketing channel, without forgetting the issue of copyright. [read more]

Sue Ryder: Bigwigs Challenge: we’ve won! Written on February 17th, 2012 by Mandy and filed in blog Back in late September 2011 we attended the Sue Ryder Bigwigs Challenge Launch Night and decided it would be fun to enter this national competition that challenged the entrepreneurial drive of companies to invest a £50 start-up fund from which to generate as much money for Sue Ryder Hospices as possible over a fixed time. [...] [read more]

Not just a Facebook application Written on February 5th, 2012 by Marcus and filed in blog, photogether featured work Purple Frog have launched a new competition application that provides 100% accessibility for web users via Facebook AND through a website. [read more]

#McDstories – McDonald’s first Twitter crisis of 2012? Written on January 27th, 2012 by Sarah and filed in blog, Sarah Wynne's blog On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...] [read more]

Using Social Media to Attract a Younger Audience Written on January 27th, 2012 by Sarah and filed in blog, Sarah Wynne's blog Mercedes Benz is the latest of a string of major brands to try to connect with a younger audience through social media. Two of Mercedes’ key initiatives are the ‘Escape the Map’ competition launched in November (now closed) and social media activity based around a Mercedes-sponsored Fashion Week. [read more]

A Review of the New RockMelt Social Browser

RockMelt describes itself as a social web browser where you can “chat, share, read with friends and much more – right from the browser.” Essentially it’s Google Chrome adapted to maximise social usage. We thought we’d have a look and give it a quick review, both as a browser and as a social tool.  There [...]

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