digital marketing

It’s hip to be square

Written on October 6th, 2011 by Jon and filed in digital marketing, social media marketing

Foursquare. For those who are unfamiliar with it, Foursquare is a smartphone-based game. With social media elements similar to that of Facebook and Twitter, it allows you to visit and ‘Check-in’ at locations across the globe, earning points for doing so.

Social Media Marketing in the Construction Industry

Written on May 18th, 2011 by David and filed in digital marketing, social media marketing

Social Media Marketing is now a vitally important ingredient in the marketing mix and our team understand how to build a strategy and leverage social media and social networks for the benefits of your business either using campaigns or conversations online.

Is digital marketing an exact science?

Written on February 7th, 2011 by Karen and filed in digital marketing, marketing-strategy

I had a baking issue in the kitchen yesterday. Half way through following a recipe for banana cake, I realised I didn’t have enough flour. I carried on regardless, attempting to reduce the quantity of the other ingredients to compensate. The result was a rather soggy splodge. Baking is a science and altering the recipe just didn’t work.

This got me thinking – Is digital marketing an exact science? If we follow the same process each time are we guaranteed results?

2011 predictions

Written on January 2nd, 2011 by Marcus and filed in digital marketing

1 From strength to strength
Facebook will continue to become more important to brand marketers with regard to distributing content. From posts that link to new videos and other content to those announcing new products and services, Facebook, the UKs largest social networking community will be one of the main mass broadcast mediums as well as a very powerful and personal one-to-one marketing platform.

Is social media like marmite?

Written on December 30th, 2010 by Marcus and filed in digital marketing

Having spent many hours during this Christmas break talking to (at) pretty much anyone who will listen to my drink induced mutterings about communities, I have concluded that there are two types of people in this world – those who love social media, and others who hate it. And there doesn’t appear to be anything in the middle. So what about brands, is it the same?