branding

Can social gaming develop your brand?

Written on August 17th, 2010 by David and filed in branding, digital marketing, marketing-strategy

Games have been one of the biggest growth areas on social networks within the last few years and brands have had to consider if online games are a tool they can use to engage with their customers. These games are not those associated with the X-box and Playstation but those on social network sites such as Facebook.

Facebook is clearly the most popular place to partake in these games with over 83% of respondents to an Information Services Group survey undertaken on behalf of Popcap Games saying that this was a site they had played games on.

Welcome to the post-digital age

Written on July 15th, 2010 by Karen and filed in branding, digital marketing, marketing-strategy

Yes, it is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the ever changing digital age, makes the headline above somewhat confusing.

Paint your (band) wagon green?

Written on June 29th, 2010 by David and filed in branding

Green branding has been a big hot topic for some time and Purple Frog has been invited to contribute to important new research being conducted by the Economist Intelligence Unit into the way that green branding is being addressed by major corporates.

Green Marketing and Sustainability in Construction

Written on May 13th, 2010 by David and filed in branding, digital marketing, marketing-strategy, web

Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well.

Healthy competition in Purple Frog

Written on April 7th, 2010 by David and filed in advertising, branding

The Purple Frog team is thrilled to have won all Siemens’ white goods portfolio creative and campaign development.

Our work will include consumer brand awareness and product launch advertising in national and tactical press, in-store awareness and promotional activity, online support and specific niche campaigns.