advertising

Point of Sale – Environmentally Friendly Alternative to Vinyl

Written on September 5th, 2011 by David and filed in advertising

Improve theCarbon Footprint of your Point of Sale by using a 100% recycled alternative to vinyl. Crystaleen is not only 100% recycled but is also unlike vinyl recyclable after use.

The Art of Being Brave

Written on April 26th, 2011 by David and filed in advertising, marketing-strategy

Marketing and advertising like any business discipline have always evolved. The way products and services have been promoted has changed over the decades with new channels such as Radio, TV and the Internet becoming available to marketers over the last 50 years. Innovation has also been applied to mature channels with techniques and tactics being refined and redefined to ensure that the returns being made are increased or at least held constant.

The link between creativity and effectiveness

Written on July 1st, 2010 by David and filed in advertising, marketing-strategy

Read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link between creativity and effectiveness, citing that ‘…the most creatively awarded advertising is 11 times more efficient at delivering commercial success’ (John Tylee, campaign – 25 June 2010).

Rule changes for charity advertising

Written on May 7th, 2010 by David and filed in advertising

A recent rule change means that charities can now use comparative ads on TV and Radio. Whilst initially this may seem positive as it brings this sector in line with industries the fact that it will allow charities to compare how they spend donations and their working methods with others may well lead to divisions and conflict within the sector.

Healthy competition in Purple Frog

Written on April 7th, 2010 by David and filed in advertising, branding

The Purple Frog team is thrilled to have won all Siemens’ white goods portfolio creative and campaign development.

Our work will include consumer brand awareness and product launch advertising in national and tactical press, in-store awareness and promotional activity, online support and specific niche campaigns.