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Written on October 6th, 2009 by David and filed in advertising, digital marketing
The commercialisation of football has lead to the Ukraine v England match being shown on the internet rather than on TV as would normally be the case. All football associations are able to sell the rights of their home games to the highest bidder (in this instance it may have been the only bidder) and as the purchaser is looking to make a return they will broadcast it in a manner which they believe will maximise it for them.
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Written on October 2nd, 2009 by David and filed in advertising, digital marketing
Warner Music and YouTube are close to an agreement that would see the return of the music company’s video clips to Google’s video-sharing site after a nine-month licensing dispute.
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Written on September 30th, 2009 by David and filed in advertising, digital marketing
A recent report has indicated that spending on online advertising has overtaken that of television advertising for the first time.
Online spend grew by 4.6% in the first half of 2009 reaching £1.752 billion whilst in the same period TV spend shrank by 16.1% to £1.639bn.
Advertising generally has fallen by 16% during the period according to a study by Internet Advertising Bureau and PricewaterhouseCoopers.
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Written on September 6th, 2009 by Marcus and filed in advertising
In this crunch time of uncertainty, falling house prices and credit shortages, consumers have been snapping their wallets shut and steeling themselves until green shoots and daylight reappear.
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Written on September 1st, 2009 by David and filed in advertising
TV executives have seen 2009 become the worst year in recent memory. They are now trying to redefine their output not as television but as video but this does not hide the fact that they face what newspaper executives witnessed a decade ago a big cash cow businesses in inexorable decline.
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