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Written on February 1st, 2010 by David and filed in advertising
A recent article in the 30th January Issue of the New Scientist (pp 40-43) looked into the reasons people laugh. It concluded that people find different types of jokes funny, and, in particular, men and women seem to process jokes differently. In fact, women take “significantly longer” to decide whether something is funny or not.
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Written on December 11th, 2009 by David and filed in advertising, marketing-strategy
It is important that all forms of advertising and marketing are measured and their effectiveness understood. It is surprising how many companies even in this digital age continue to spend money blindly or at best with limited knowledge often spending money on advertising in a particular publication just because their competitors do without knowing if it actually generates any leads or income.
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Written on November 30th, 2009 by Marcus and filed in advertising
When you consider the energy saving using a dishwasher instead of washing up by hand is the same as boiling a kettle 7 times, and the difference in water saving is equivalent to 200 showers every year, you quickly realise that standing at the sink doing the dishes is a whole lot of wasted money down the drain.
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Written on November 9th, 2009 by David and filed in advertising, digital marketing
With more than 350 million hits on YouTube since its launch in 2001 the sexy Agent Provocateur advert starring Aussie pop star Kylie Minogue riding a bucking bull in her underwear has been named the most successful celebrity viral campaign in the world by Go Viral.
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Written on October 24th, 2009 by David and filed in advertising, digital marketing
Travis, Dizzee Rascal, Speech Debelle and many other artists are set to enjoy windfalls after a landmark deal between independent record labels and YouTube.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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