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advertising
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Written on September 5th, 2011 by David and filed in advertising
Improve theCarbon Footprint of your Point of Sale by using a 100% recycled alternative to vinyl. Crystaleen is not only 100% recycled but is also unlike vinyl recyclable after use.
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Written on April 26th, 2011 by David and filed in advertising, marketing-strategy
Marketing and advertising like any business discipline have always evolved. The way products and services have been promoted has changed over the decades with new channels such as Radio, TV and the Internet becoming available to marketers over the last 50 years. Innovation has also been applied to mature channels with techniques and tactics being refined and redefined to ensure that the returns being made are increased or at least held constant.
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Written on July 1st, 2010 by David and filed in advertising, marketing-strategy
Read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link between creativity and effectiveness, citing that ‘…the most creatively awarded advertising is 11 times more efficient at delivering commercial success’ (John Tylee, campaign – 25 June 2010).
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Written on May 7th, 2010 by David and filed in advertising
A recent rule change means that charities can now use comparative ads on TV and Radio. Whilst initially this may seem positive as it brings this sector in line with industries the fact that it will allow charities to compare how they spend donations and their working methods with others may well lead to divisions and conflict within the sector.
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Written on April 7th, 2010 by David and filed in advertising, branding
The Purple Frog team is thrilled to have won all Siemens’ white goods portfolio creative and campaign development.
Our work will include consumer brand awareness and product launch advertising in national and tactical press, in-store awareness and promotional activity, online support and specific niche campaigns.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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